Digital Marketing Specialist - Search & Shopping

Job summary

You will manage and optimize search and shopping ad campaigns across various platforms to drive business results and customer reach. Additionally, you will collaborate with internal teams and external partners to implement new advertising technologies and provide actionable data insights.

Job details

Help shape how customers discover the latest technology across digital channels. In this 15-month fixed term digital marketing specialist - search & shopping role, you’ll bring your expertise in paid media platforms, campaign optimization, and performance measurement to improve customer reach and drive meaningful business results. You’ll collaborate with internal teams and external partners to strengthen our search and shopping programs, uncover actionable insights, and explore emerging technologies that support continued growth. We practice a remote-first working model, leveraging in-person interactions at our head office in Vancouver, BC, for strategic, collaborative, and social purposes. Join our team and make a difference as a digital marketing specialist - search & shopping! What you’ll do as a digital marketing specialist - search & shopping: Provide platform expertise and operational support across search and shopping ads across platforms such as Google Ads, SA360. Manage campaign setup, account structures, and taxonomy, while establishing scalable best practices. Support product feeds and dynamic product advertising across off-site search and shopping campaigns. Monitor campaign pacing and performance, identifying trends, delivery issues, and optimization opportunities. Optimize campaigns through bid strategy adjustments, creative updates, product changes, and ongoing performance analysis. Prepare recurring and ad hoc reporting that translates campaign data into clear insights and recommendations. Collaborate with marketing teams and external partners to improve product data and implement new advertising technology features. Manage campaign setup on search, display, and social platforms, ensuring accurate execution and alignment with media strategy. Explore emerging AI technologies to help strengthen and expand digital marketing programs. What we’re looking for: 2–3 years of experience managing paid digital marketing campaigns across platforms such as Google Ads, SA360, Microsoft Advertising, Meta, or programmatic DSPs. 1–2 years of experience working with dynamic product ads and product feeds. Experience with digital advertising and analytics tools such as Meta Ads Manager, Google Analytics, or Adobe Experience Platform. Strong Microsoft Excel skills and the ability to interpret campaign data. Understanding of campaign setup, optimization, measurement, and performance reporting. Detail-oriented and collaborative, with strong communications and prioritization skills, and a passion for continuous process improvement in a fast-paced environment. Why you’ll love it here: Remote-first work environment. Employee discounts on tech from day one. Flexible health benefits and wellness program. Training programs to build new skills. About Best Buy As Canada’s destination for the coolest tech, Best Buy offers one of the best work environments in the country. Our culture is one of inclusivity and belonging, where employees can bring their full selves to work. We believe in a fair and inclusive hiring process and encourage candidates to apply even if they may not meet all the requirements. Join our amazing team! We are looking for people just like you. Annualized Compensation Range $59,000.00 - $66,000.00 Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us. Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3 This posting is for a vacancy.

What you’ll do

You will manage and optimize search and shopping ad campaigns across various platforms to drive business results and customer reach. Additionally, you will collaborate with internal teams and external partners to implement new advertising technologies and provide actionable data insights.

Requirements

The ideal candidate has 2–3 years of experience managing paid digital marketing campaigns and 1–2 years of experience with dynamic product ads. Strong proficiency in Microsoft Excel and experience with digital advertising and analytics tools are essential for this role.

Benefits

• Employee discounts
• Flexible health benefits
• Wellness program
• Training programs

Listed skills

• Data analysis · Preferred
• Microsoft Excel · Preferred
• Communication Skills · Preferred
• Process Improvement · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Google Ads
• SA360
• Microsoft Advertising
• Meta Ads Manager
• Google Analytics
• Adobe Experience Platform
• Campaign optimization
• Performance measurement
• Product feeds
• Dynamic product advertising
• Bid strategy
• Data analysis
• Microsoft Excel
• Communication skills
• Process improvement

Job areas

• Marketing
• Technology
• Data & Analytics
• Retail

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