Marketing Specialist - 16 month term

Job summary

The Marketing Specialist will support the development and execution of annual marketing plans and paid media campaigns. They will also analyze campaign performance, provide actionable recommendations, and coordinate strategic projects across the organization.

Job details

Marketing Specialist (16-Month Term) Location: Any branch, PEI At Provincial Credit Union, we're more then a financial institution - we're a people-first, purpose-driven organization, proudly recognized one of Canada's Top 100 Employers for 2026. Guided by our IMPACT values, we're committed to creating an exceptional employee experience where every team member feels supported, valued, and empowered. As a Marketing Specialist, you’ll play an important role in supporting the development and execution of Provincial Credit Union’s marketing initiatives. You’ll work across a variety of projects, using data and member insights to help inform marketing strategies, evaluate campaign performance, and support effective communications. What You’ll Do: Support the development and execution of Provincial Credit Union’s annual marketing plan, including paid media campaigns across various channels. Collaborate with the Marketing & Communications team and internal stakeholders to develop marketing materials and ensure alignment with brand and messaging guidelines. Identify marketing trends and member insights to help inform marketing strategies and target appropriate member audiences. Analyze and report on marketing campaign and tactic performance, providing recommendations to improve effectiveness. Support strategic projects by coordinating timelines, preparing meeting briefs, documenting key updates, and keeping stakeholders aligned. What you Bring: We're looking for someone who can: Demonstrate knowledge of marketing principles. Proficient in search engine optimization (SEO) and answer engine optimization (AEO). Demonstrate knowledge in data analysis and audience segmentation. Working knowledge of creative development Proven time management skills and ability in organizing work, setting priorities, and performing multiple tasks with conflicting priorities/deadlines. Proven ability to work independently with minimum supervision. What You Have: Required Education and Experience: Degree in Marketing plus 3-5 years experience or equivalent work experience. Experience working with digital channels in financial services organization a plus. Why You’ll Love It Here: We believe our employees deserve the same outstanding care we give our members. That’s why we offer: A People-First Culture: Join a supportive team that values collaboration, positivity, and community impact. Competitive Pay & Bonus Program: Market-aligned salary plus the opportunity for annual bonuses. Comprehensive Benefits: Health and dental coverage, sick time. Work-Life Balance: Two weeks’ vacation, plus two personal days and two volunteer days to recharge and give back. Unique Employee Perks: Annual fitness & clothing allowance. This is a 16-month term position. Salary Range: $68,289 - $80,340 Additional Information: Bondability Requirement: Candidates must be bondable under a fidelity bond policy (includes a criminal and credit check). Closing Date: September 27th, 2026 Diversity & Inclusion At Provincial Credit Union, we’re committed to creating an inclusive and equitable workplace. We welcome applications from all qualified individuals, and accommodations are available throughout the recruitment process.

What you’ll do

The Marketing Specialist will support the development and execution of annual marketing plans and paid media campaigns. They will also analyze campaign performance, provide actionable recommendations, and coordinate strategic projects across the organization.

Requirements

Candidates must hold a degree in Marketing and possess 3-5 years of relevant experience. Proficiency in SEO, AEO, data analysis, and audience segmentation is required for this role.

Benefits

• Health coverage • Dental coverage • Sick time • Vacation • Personal days • Volunteer days • Fitness allowance • Clothing allowance • Bonus program

Listed skills

• Time management · Preferred
• Project Coordination · Preferred
• Data analysis · Preferred
• Communication · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing principles
• Search engine optimization
• Answer engine optimization
• Data analysis
• Audience segmentation
• Creative development
• Time management
• Project coordination
• Communication
• Strategic planning
• Paid Media
• Digital Channels
• Positivity
• Marketing Materials
• Data Analysis
• Audience Segmentation
• Financial Services
• Search Engine Optimization
• Marketing
• Marketing Strategies
• Marketing Planning
• Time Management
• Coordinating

Job areas

• Marketing
• Finance & Accounting
• Data & Analytics
• Marketing Specialist
• Marketing Specialist (General)
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists