Is your newsfeed buzzing with the latest social media tips and trends? Are you familiar with mobile devices and other exciting technologies and services that are keeping Canadians on the cutting edge? Does the idea of creating content around some of Canada’s biggest partnerships like major sports franchises, premier film festivals, and global athletic events excite you? Would you welcome the opportunity to be the voice of one of Canada’s leading brands? If your answer to those questions is “Yes,” then you may be the person we’re looking for to join our client's team!

We are seeking a highly motivated Social Media Specialist to join our client's team. In this role, you will act as the digital voice of a leading Canadian brand across various platforms, creating and sharing content to delight customers and help them get the most out of our products and services. The role goes far beyond traditional brand and marketing, extending into functions across the company including media relations, customer service, and key corporate social responsibility initiatives.

This team operates as an “entrepreneurial” group within the larger organization and is encouraged to test new ideas to shape a strategy that will enhance the brand, excite customers, and improve business performance. This role represents a great opportunity to get in on the ground floor of an exciting and growing team within one of Canada’s most respected companies.

The Social Media Specialist will work alongside the social media team to implement their social strategy, managing engagement and interactivity with the audience, and fostering community spirit. You will coordinate primarily with the Sponsorship and Brand teams to support their respective missions, ensuring consistency in voice and cultivating strong growth and engagement amongst our online communities. Additionally, this role will provide support to other core Business Units such as Mobility and Residential Services.

Contract Duration: 1-year contract Location: Mississauga, ON (Hybrid, 2–3 days per week onsite)

Responsibilities

Primary Community & Content Management Community Growth: Manage and grow social media communities across priority platforms including Instagram, TikTok, X (Twitter), LinkedIn, Facebook, YouTube, and emerging channels. Content Creation: Develop, write, and produce platform-native content (posts, short-form video, event photography, and social copy) aligned to the brand voice and business priorities. Strategic Distribution: Publish and distribute content strategically across social channels, ensuring optimal timing, format, and platform best practices. Partner Collaboration: Leverage partner relationships to extend the impact of content, working alongside Sponsorship and Media teams to maximize reach, engagement, and campaign performance. Cross-Functional Support: Collaborate with internal stakeholders across the organization to support campaigns, product launches, corporate initiatives, and customer support needs. Reactive Marketing: Support real-time and reactive content opportunities, ensuring the brand remains culturally relevant and responsive. Brand Governance: Uphold brand standards and governance, ensuring all social activity reflects corporate values, tone, and accessibility requirements.

Analytics & Paid Amplification KPI Tracking: Monitor performance and community health, tracking KPIs related to reach, engagement, growth, and sentiment. Reporting: Analyze and report on social performance, providing actionable insights and recommendations to improve content, campaigns, and community strategies. Social Listening: Leverage social listening and community monitoring to surface trends, risks, and opportunities, feeding insights back to marketing, product, PR, and customer service teams. Paid Media Collaboration: Collaborate on paid social amplification, including boosting high-performing organic content to maximize reach and campaign ROI.

Requirements Experience: 3+ years of experience in social media management, with a proven ability to build and engage active online communities. Education: University or College degree in Marketing, Communications, Business, and/or relevant equivalent job experience. Language & Communication: Excellent writing and text revision skills (French and English), alongside strong translation skills (English to French). Technical Savvy: Experience planning and executing paid social campaigns, with strong analytical skills to measure performance. Platform Proficiency: Highly familiar with the distinct capabilities and limitations of various social channels and platforms (e.g., Facebook, Instagram, X, TikTok, LinkedIn). Project Management: Strong project management and organizational skills, with the ability to effectively communicate complex concepts and ideas in a simple, engaging format. Interpersonal Skills: Creative, diplomatic, and cool under pressure, with fantastic relationship-building skills and a high receptiveness to feedback. Adaptability: Flexible and able to comfortably operate in an ever-changing environment. Availability: Willingness and availability to support social events on some evenings and weekends as needed. Fully bilingual (French/English) is highly preferred. Comfortable working efficiently within a virtual team environment. Experience utilizing advanced social media management and listening systems (e.g., Hootsuite, Meltwater, etc.).

Ready to make an impact? If you're a results-oriented social media expert looking to join a dynamic, forward-thinking team, we encourage you to apply today! Submit your resume detailing your relevant experience, and samples of your work and how you can contribute to our client's digital storytelling success.

Note: This posting is for existing and upcoming vacancies.

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.