Advancement Marketing & Social Media Officer

**Location:**Guelph, ON, CA, N1G 2W1

Primary Category Page: Staff and Management

Division: Alumni Affairs and Development

Requisition ID: 2444

Department: Alumni Annual Giving and Engagement
This position is represented by the agreement between the Professional Staff Association and the University of Guelph

Temporary full-time from 07/06/2026 to 06/25/2027
Temporary Absence of the Regular Incumbent

If you are a current employee of the University of Guelph you must apply on the internal Career Page in order to be considered as an internal applicant.
Career Opportunities (sapsf.com)

General Purpose

Alumni Affairs & Development (AA&D)’s purpose is to maximize philanthropic support for the University of Guelph’s mission of creating unique solutions for the challenges facing our world. We achieve this purpose by building the kind of deep and sustained relationships with our donors, alumni and friends that increase awareness of, engagement with, and investment in the University of Guelph’s work. As a member of this campus-wide team, the Advancement Marketing and Social Media Officer epitomizes the department’s shared values of respect, empowerment, integrity, appreciation, and forward focus.

The University of Guelph is currently planning to launch its first fundraising campaign since 2014. The campaign aims to expand on the University’s recent fundraising growth so that AA&D becomes a team that consistently raises $ 75 million a year by 2030. By aligning donor passions with the university's ambitious goals, the campaign will boost revenue, elevate the university's global profile, deepen donor relationships, and create a highly developed culture of philanthropy across the University community. Institutional leaders and volunteers will be highly engaged in advocating for the university's global impact and the vital role of philanthropy in achieving this vision.

Duties and Responsibilites

Reporting to the Senior Manager, Digital Experience, the Advancement Marketing and Social Media Officer will help build an integrated social media presence for AA&D, including paid digital advertising and measurement/analytics. The Officer will provide expertise and leadership in social media community management, to help elevate alumni and donor engagement, Annual Giving campaigns, events, and fundraising priorities. The Officer will lead AA&D in social media best practices, stay on top of industry trends in alumni engagement, and develop tactics to help advance AA&D’s profile and brand reputation.

The Officer supports AA&D’s overall communications plan and leads the strategy on all social media marketing and communication for the department, taking into consideration specific needs of units and alumni segments. In particular, the Officer:

• Provides leadership and strategic advice to internal units around social media strategy development and message amplification for fundraising, stewardship and engagement initiatives
• Creates comprehensive digital campaigns in support of major fundraising and engagement initiatives (Giving Tuesday, Convocation, etc.)
• Plans a creative digital content strategy to support an annual communications calendar, in consultation with the Communications team, and other units.
• Markets AA&D initiatives such as alumni events, benefits, opportunities, and programs.
• Writes compelling content for website to promote on social channels – alumni stories, Q&As, promotional content, etc.
• Attends alumni events to promote alumni connections/stories through various social media channels.
• Acts as a representative for AA&D for pan-University engagement initiatives
• Coordinates and produces videos as needed for Alumni or Donor events
• Provides careful review, proofreading, and editing to ensure accuracy, correct grammar, and brand standards for all alumni communications.
• Undertakes other marketing, communications, creative and production tasks, as assigned

Requirements

The university recognizes that no one individual will have the following skills/experience in equal measure but the qualifications below will be used to assess the suitability of candidates throughout the process:

• Undergraduate degree

• At least 3 years experience establishing and maintaining social media channels, on-line communities including writing, editing and producing content

• Demonstrated experience developing social media strategies and executing digital marketing campaigns.

• Experience using digital marketing tools and platforms (e.g., social media management platforms, Google Analytics, and photo/video editing software).

• Understanding of fundraising principles, with an emphasis on campaigns.

• Exceptional written communication skills, including strong writing and editing abilities.

• Proficiency with graphic design software to create social media assets.

• Demonstrated experience in alumni relations and/or communications.

• Ability to work independently with flexibility, and strong interpersonal skills including negotiation.

• Strong organizational skills, sound judgment, and creative problem-solving ability.

Please include a cover letter along with your resume in your application.

Why choose the University of Guelph

• Comprehensive Extended Health Care Benefits: Immediate enrollment in extended health to cover yourself and your family
• Time off: Strong vacation allocation, floater days, and paid time off during the December closure to ensure that you are at your best
• Wellness: In addition to extensive wellness programming, the University offers a yearly flexible spending credit that can be allocated to any of the following: Health Spending, Wellness or Professional Development
• Learning & Development: Learning and development curriculum and other professional growth opportunities
• On-campus Activities: Discounts on food and apparel, fitness programming, access to networking events and team building opportunities
• Improve Life: Work that directly impacts a brighter future by turning knowledge into action

The university provides a flexible work arrangement. This position is required to be fulfilled both remotely and on-campus (Guelph Campus)

Employee Type: Regular
Position Number: 10391015
Classification: P&M FT- Band 03
Professional/Managerial Salary Bands
The target hiring salary for this position is minimum and up to 96% of midpoint for the salary grade.

• Tentative evaluation; subject to committee review.

At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.

Posting Date: 05/28/2026
Closing Date: 06/18/2026