Job summary

Role: Marketing Specialist Location: Toronto / Hybrid Background check MANDATORY Duration: 6 Months JOB DESCRIPTION: Required Qualifications 5+ years of hands-on experience in digital analytics implementation, tag management, or marketing technology operations, with clear ownership of Adobe Launch or Adobe Experience Platform Data Collection Deep expertise in Adobe Launch, including rules, data elements, extensions, environments, publishing workflows, and governance practices Strong experience implementing Adobe Analytics, including solution design, variable mapping, event tracking, QA valid…

Job details

Role: Marketing Specialist Location: Toronto / Hybrid Background check MANDATORY Duration: 6 Months JOB DESCRIPTION: Required Qualifications 5+ years of hands-on experience in digital analytics implementation, tag management, or marketing technology operations, with clear ownership of Adobe Launch or Adobe Experience Platform Data Collection Deep expertise in Adobe Launch, including rules, data elements, extensions, environments, publishing workflows, and governance practices Strong experience implementing Adobe Analytics, including solution design, variable mapping, event tracking, QA validation, and audit remediation Experience with Adobe Web SDK, data layer design, and integrations across Adobe solutions such as AEM, Adobe Target, CDP, or related platforms Ability to create implementation documentation such as SDRs, technical specifications, testing evidence, and taxonomy standards Demonstrated success translating business requirements into scalable technical solutions and coordinating delivery across marketing, analytics, and IT teams Essential Experience & Qualifications Bachelor s degree in marketing, information systems, analytics, computer science, or a related field Adobe Launch or Adobe Data Collection certification strongly preferred Experience establishing scalable data layers and measurement taxonomies for complex website ecosystems Strong knowledge of digital tagging QA methods, browser debugging tools, network inspection, and defect resolution practices Experience supporting or evaluating Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), or related journey analytics capabilities is strongly preferred Excellent analytical, communication, and stakeholder management skills, with the ability to lead implementation conversations across technical and non-technical teams Strong project and program management discipline, including prioritization, documentation, and execution against measurable outcomes

What you’ll do

The Marketing Specialist will be responsible for implementing digital analytics and managing marketing technology operations. This includes overseeing Adobe Launch and Adobe Analytics, ensuring proper data collection and integration across various Adobe solutions.

Requirements

Candidates should have over 5 years of experience in digital analytics and marketing technology, with a strong focus on Adobe products. A bachelor's degree in a related field is required, and certifications in Adobe Launch or Adobe Data Collection are preferred.

Listed skills

Adobe · Preferred
Analytical · Preferred
Technical · Preferred
Teams · Preferred
Data analysis · Preferred
management · Preferred
Documentation · Preferred
Communication · Preferred
Audit · Preferred
Tracking · Preferred
Customer · Preferred
Mapping · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

Digital Analytics
Tag Management
Marketing Technology
Adobe Launch
Adobe Experience Platform
Adobe Analytics
Data Layer Design
Integrations
Implementation Documentation
Technical Specifications
Stakeholder Management
Project Management
QA Validation
Event Tracking
Browser Debugging
Defect Resolution