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Your role as Marketing Campaign Manager The Growth & Events team is Dialogue's execution engine, converting strategy into pipeline, market presence, and measurable impact. We're looking for a Campaign Marketing Manager to own social media as a growth channel and run integrated marketing campaigns that generate pipeline and reinforce our national market presence. This is a full-ownership role. You'll build the strategy, run the programs, and be accountable for results across B2B campaign execution, event promotion, social media growth, paid social, community management, employee advocacy, and social SEO. You report directly to the Director of Growth & Events. Please note that this is a 12-month mandate. What you'll be doing Social media growth Own social media as a growth channel - set the strategy, build the playbooks, and drive measurable audience and engagement growth Lead community management across all platforms: respond, engage, and build Dialogue's presence in relevant conversations Manage paid social (boosting and ads): audience targeting, budget allocation, and performance optimization Build and run Dialogue's employee advocacy program to extend organic reach and strengthen brand credibility Drive social SEO and discoverability - optimize profiles, content formats, and publishing cadence for platform algorithms Own social analytics and reporting: track reach, engagement, follower growth, conversion, and channel ROI; share learnings and recommendations with stakeholders Campaign management Plan and execute B2B demand gen campaigns end-to-end: brief, asset coordination, channel activation, and performance tracking Run event promotion campaigns - from awareness to registration - in close partnership with the Events Manager Coordinate with Content Marketing on the social calendar; own everything beyond content (distribution, amplification, targeting, paid, reporting) Work with the Growth Specialist and GTM team to align campaign messaging with ICP, funnel stage, and sales priorities Track campaign performance against pipeline contribution targets; iterate based on data What Success Looks Like B2B campaigns generate qualified leads and advance pipeline in support of the team's closed pipeline contribution target Social media converts from a publishing channel into a measurable growth driver - audience growth, engagement, and pipeline influence tracked quarterly Social analytics are reported consistently, with clear recommendations tied to business outcomes Strong cross-functional relationships with Content Marketing, Events, Growth, and GTM We'd love to hear from you if you have 5+ years in B2B marketing with direct ownership of integrated campaigns Proven track record of growing social channels and connecting social activity to business outcomes Hands-on experience with paid social (LinkedIn a must; Meta and others an asset) Experience building or contributing to an employee advocacy program Strong project management skills Comfortable with analytics tools and able to build clear, actionable performance reports Experience working with creative and content teams; ability to brief clearly and give sharp feedback Familiarity with B2B demand gen and the full marketing funnel At Dialogue, your well-being is our priority Taking care of others also means taking care of our team! Depending on your role and employment status, you could have access to the following benefits: Access to the Dialogue app and virtual mental health support for you and your family Fully funded insurance, a health spending account, dental coverage, and fitness reimbursement 4 weeks vacation, 9 wellness days, and 1 volunteer day Hybrid work: 3 days/week in our Montreal or Toronto offices, excluding remote roles Work abroad up to 4 weeks/year Incentive plans, referral bonuses & RRSP matching Learning via Coursera, external training budget & mentorship Optional parental leave top-up

What you’ll do

The Marketing Campaign Manager will own social media as a growth channel and execute integrated B2B demand generation campaigns. This role involves managing paid social, community engagement, employee advocacy, and tracking campaign performance against pipeline targets.

Requirements

Candidates must have 5+ years of B2B marketing experience with a proven track record in managing integrated campaigns and social media growth. Proficiency in paid social platforms, project management, and data analytics is required to succeed in this role.

Benefits

• Virtual mental health support • Health spending account • Dental coverage • Fitness reimbursement • Paid vacation • Wellness days • Volunteer day • RRSP matching • Learning budget • Mentorship • Parental leave top-up

Listed skills

• Performance Reporting · Preferred
• Campaign Management · Preferred
• Project management · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• B2B marketing
• Campaign management
• Social media strategy
• Paid social
• Community management
• Employee advocacy
• Social SEO
• Demand generation
• Project management
• Data analytics
• Performance reporting
• Content marketing
• Marketing funnel
• Budget allocation
• Stakeholder management
• Promotional Campaigns
• Influencing Skills
• Performance Reporting
• Influencing Without Authority
• Business-To-Business (B2B) Marketing
• Campaign Management
• Advocacy
• Algorithms
• Analytics
• Business Marketing
• Business To Business
• Mental Health
• Community Management
• Content Marketing
• Demand Generation
• Sales
• Search Engine Optimization
• Marketing
• Integrated Marketing Communications
• Marketing Management
• Project Management
• Mentorship
• National Markets
• Social Media
• Target Audience
• Advertisement
• Coordinating

Job areas

• Marketing
• Management & Leadership
• Marketing Campaign Manager
• Marketing Campaigns Manager
• Sales and Marketing Managers
• Marketing Managers